Innovative Ways to Engage Affinity Communities
2:45 PM - 3:45 PM ET
Speaker(s): Christy Lagos, Associate Director, Affinity Programming & Annual Giving, Babson College, Aine McAlister, Senior Associate Director, Annual Giving Marketing, Babson College, Colleen Penkala, Senior Associate Director, Class Engagement and Annual Giving, Babson College
Competencies: Relationship Building
Experience Level: All Levels
Elective Session
Affinity work is key to meaningful alumni engagement and participation. In this session, we’ll share the creative ways that Babson College has fostered alumni engagement among its athletes, married couples, and reunion classes to build philanthropic support for our annual Athletics [fundraising] Challenge, Bsquared … happily ever after wall, and Class Days of Giving.