Making Maximum Impact with a Mini Case for Support
3:00 PM - 4:00 PM ET
Speaker(s): Kim Barkhamer, Sr Director of Development, UConn Health Foundation, Denise Portner, Co-Principal, SteegeThomson Communications, Inc.
Competencies: Industry or Sector ExpertiseStrategic Thinking
Elective Session
The traditional campaign case for support is a comprehensive document that takes significant time and resources to produce. In contrast, the mini case for support is a flexible tool that engages just the right people at your institution, highlights fundraising priorities, provides positioning language for front line fundraisers, and comes together relatively quickly. In this session, discover the "anatomy" of a mini case for support and how to conduct the interviews; which people at your institution will benefit; and how this process can jump-start or re-energize progress toward your fundraising objectives. You'll also have a chance to begin drafting your own mini case in real time.