How do you engage varying perspectives within your school community in the process of developing an authentic brand identity? We will explore strategies to include internal and external stakeholders in this essential Mar/Comm endeavor.

Engaging recent graduates is typically top of mind for many alumni engagement and annual giving teams. Social media plays a big role in helping Graduates Of the Last Decade (GOLD) alumni stay connected to their university. In this presentation, we'll look at how to leverage social media to stay in touch with GOLD alumni, how to help keep them engaged after graduation, and how to capitalize on university-wide wins to keep GOLD alumni proud of their alma mater.

In this session, led by Finalsite Chief Evangelist - Rob DiMartino, attendees will learn how several CASE and NAIS peer schools from across the country and spanning the globe are using the power of their digital engagement platforms to retain and build enrollment.

From a family’s first interaction with your school’s website to when they are fully immersed in the life of the school, expectations for the digital experience of your school have been accelerated and changed permanently. From admissions to academics, athletics, and advancement, an integrated digital strategy—once a "nice to have"—is now a necessity.

Join us to learn how schools are delivering a connected, engaging digital experience that extend from the website to all-in-one communications (email, SMS, Text to Voice, automated email drip campaigns) including leveraging real time integration with Database management systems.

The GOAL is engagement. You cannot recruit, retain, cultivate or educate with out it.

Let’s face it, not every advancement team is built the same. But that doesn’t mean they can’t raise the same (and even better).

While being a member of a smaller team certainly poses challenges, it forces its members to embrace critical thinking, innovative ideas, and modern technology. In this session, you’ll learn about how Central Catholic High School, with an eight person team, did just that and exceeded their goals thanks to multi-channel communications, a unique approach to alumni volunteers, automated donor comment collection, and more repeatable low-touch strategies. When you leave this session, you’ll be ready to smash your goals by embracing efficient and modern marketing techniques and technologies.

Are you ready to save time and engage more?