Ever wondered WHY video is such a powerful engagement tool? Get to know your brain and learn the physiological reasons why video has the ability to create better open, click-through, and conversion rates than any other messages. Learn how to use this knowledge to create video content that is specifically designed to leverage the most compelling aspects of the medium. Spoiler alert: Effective video marketing and advancement communications can be cheap, easy, AND effective.

Take an in-depth look at using podcasts for engaging with alumni, for recruiting new students, and for connecting the university to alumni, parents, family, friends, and the community. Learn how to create your own podcast and discover the benefits it can have on your institution.