Are you worried that your #GivingTuesday campaign gets lost? Is your fall already packed with asks and events? If you feel that riding that wave isn’t the path for you, don’t give up on giving days. Donors are now embracing the concept of an online giving event, but with 364 other days available, maybe it’s time to find one that’s just for you. Hear the back story of collaboration, strategy, tough choices, and effort behind launching a first giving day.

How did a small comprehensive college increase their social media profile visits by 130% and their engagement rates by 45% in one semester? State University of New York at Old Westbury gave its students--past, present, and future -the chance to hear the authentic voices of their peers through a student takeover program on social media. We've all heard the nightmares of how this can go. Learn the steps, missteps, and lessons learned from a school that successfully ran this type of hands off social media campaign.

You've got great stories to tell. Now you have to decide which outlets are best to get the most eyeballs on them. This session serves as a practical how-to guide for getting the most out of your great stories. During this workshop you'll be working toward creating a checklist that will simplify your team's ability to maximize sharing your good news.

Word of mouth is the most powerful influencer, whether you’re choosing a new pair of shoes, an independent school, or a college. In 2020, social media IS word of mouth. Someone likes something posted or tweeted by a school and all their connections see it and tacitly accept it as an endorsement. Find out how committing to a simple, easy social media strategy can allow a school to dictate word of mouth to thousands of potential students.

Montgomery College holds Facebook Live FAQ sessions to engage with target audiences, including international students, underserved populations, and prospective students. An FAQ session to reach Amharic speakers reached nearly 10,000 people organically with more than 2,500 engagements and 2,000 clicks to our website for more information. Sessions focus on a topic and have a specific goal in mind, such as driving enrollment or increasing scholarship applications. Facebook Live provides an opportunity to engage with highly targeted audiences on a limited budget, with a high ROI. Find out how it can work for you.

Through the #PeopleofYU campaign, York University was able to break through the mold and humanize the brand by highlighting the diversity of their own community. The campaign featured students, faculty, staff, donors, and other community members in a different light, showcasing who they are, emotional and shocking challenges they have faced in their life, and how their journey led them to York. Featured people include: unconventional artists, refugees, scholars, members of minority groups, members of the LGBTQ community, athletes, and many more.