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Creating and Implementing an Alumni Engagement Strategic Plan
This session provides insight on the process of creating an alumni engagement strategic plan, and the next phase of implementing that plan. Johns Hopkins University recently developed a five-year strategic plan for alumni relations across all divisions. We will share background on putting together our committee, developing a series of drafts, incorporating survey results, getting the plan approved by leadership, and breaking the priorities, goals, and recommendations down into realistic phases.
Susan deMuth, Assistant Vice President of Alumni Relations; and Jason A. Heiserman, Director, Alumni Relations and Strategy, Johns Hopkins University