Learn about the sustained success of William & Mary's Society of 1918 women's philanthropy initiative. Beginning its 7th year, the Society continues to grow in numbers and impact and is now comprised of over 600 women who are philanthropically committed to W&M. The success of the Society is borne out of existing research and 6 proven principles derived from Kathleen Loehr's Gender Matters: A Guide to Growing Women's Philanthropy. We will share both our successes and lessons learned along the way. This session is a fit for you whether you are exploring the potential return on investment, currently launching or striving to sustain and grow your women's philanthropy initiative.