The "Fun in the Fundamentals of Annual Giving" revaluates traditional annual giving through the lens of ‘Design Thinking’ and focuses on how you can improve the three fundamental goals of annual giving: Donor Acquisition, Donor Retention, and Donor Upgrades. The presentation explores fun and innovative ideas from various institutions, highlights how new tools like Artificial Intelligence and ChatGPT can be used to enhance your work, and discusses evolving annual giving strategies from digital marketing to special events, and everything in between.