Reaching the Lost 10%: Building a Successful Advancement Startup at William & Mary
9:00 AM - 10:00 AM EST
Speaker(s): Boston Carberry, Director, Leadership & Digital Annual Giving, William & Mary, Anthony Munoz, Manager, Donor Experience Programs, EverTrue, Olivia Harding, Gift Officer, William & Mary, John Meck, Executive Director of Corporate and Foundation Relations, William & Mary
Competencies: Industry or Sector Expertise
Experience Level: Level 4
Elective Session
Join William & Mary and EverTrue for an innovative session on building a successful startup mindset within advancement. Learn how W&M identified and engaged the “lost 10% on the pyramid” through a cadence-based outreach approach, discovering valuable donors who were previously overlooked. Discover how the W&M team built a high-performing Donor Experience Officer (DXO) program from scratch in just 8 months, partnering with EverTrue to leverage a cadence based approach to philanthropy, achieving record-breaking results. This session will offer valuable insights into leveraging data and technology for sustainable revenue streams in the academic fundraising landscape.