This presentation delves into the motivational psyche of millennial alumni donors at Historically Black Colleges and Universities (HBCUs), particularly exploring Florida A&M University (FAMU) graduates' giving behaviors. It unpacks the critical factors that drive this demographic to engage in philanthropy, presenting a multifaceted view of alumni giving that interweaves personal belief systems, institutional connections, transparency in fund utilization, and the financial capability of individuals as they progress in their careers.

Through an exploratory qualitative analysis, the study bridges the gap between traditional alumni giving strategies and the evolving philanthropic landscape shaped by millennials. It underscores the significance of tailored communication, acknowledging the generational demand for transparency and the impact of personal growth experienced during the formative college years on later financial giving.