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District III Annual Conference 2025
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2:45 PM - 3:45 PM EST
21 Scalable Strategies for Aligned and Collaborative Communications and Marketing on Your Campus
In today's dynamic higher education landscape, coordinated communications and marketing efforts are more critical than ever. Aligning communications and marketing professionals across campus, from the colleges and units to the central teams, can significantly uplift university priorities and advance the overall institution. Drawing from their work to establish a council of 21 communications leaders from the colleges and units at Virginia Tech, Zeke Barlow and Jesse Tuel will share a series of practical strategies, ranging from easy (hosting meetings for all communicators) to difficult (changing the university organizational chart), that can be applied in any institutional setting. Participants will leave the presentation with a toolbox of tactics to customize and deploy at their own institutions.
Speakers: Jesse Tuel, Senior Director for units, Virginia Tech, Zeke Barlow, Senior director for colleges, Virginia Tech
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 2
2:45 PM - 3:45 PM EST
Vice Presidents' Perspectives on Today's Pressing Issues
Higher Education's challenges are numerous and complex. Are you ready to lead? This panel of current and former college and university vice presidents, will stimulate your thinking about how to turn challenges into successes. How will we approach challenges such as declining trust in higher education, continued declines in donor participation and event attendance, national cultural/political divisions, board and legislative intrusion, uses of A.I., recruiting and retaining talent, staff work expectations, and managing multiple constituencies. Bring your questions to ask your C-Suite colleagues who serve on their respective presidents' cabinets.
Speakers: Tom Jennings, Senior Consultant, Aspen Leadership Group, Brandon McCray, Associate Vice President for Philanthropy, University of Kentucky, Jake Lemon, V.P. for Philanthropy & Alumni Engagement and Chief Philanthropy Officer, University of Kentucky, Laurie Houck, V.P. for Institutional Advancement, Rollins College
Competencies: Strategic ThinkingLeadership