Did Someone Say Rebrand?
3:45 PM - 4:45 PM CT
Speaker(s): Russell Wagner, Assistant Vice President of Alumni Engagement, The University of Texas at San Antonio, Ali Palmerson, Principal and Co-Owner, Parallel, A Brand Agency
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: All Levels
Elective Session
In the Spring of 2023, the UTSA Alumni Association had an identity crisis. It was striving to engage Roadrunner Alumni, but its brand was bland. From inconsistent design application to fickle messaging, they lacked a true marketing strategy. It was time for a REBRAND.
In working with partner and brand agency, Parallel, find out how the UTSA Alumni Association made its brand come alive, implemented it throughout its programming, and garnered alumni buy-in while capturing the unique spirit of UTSA. Plus, get the inside scoop the process start to finish, the things that worked, those that didn't, and what you should consider before taking the "rebrand" plunge.