The Alumni Voice: Opportunities to Tailor Communications and Engagement Strategies for Deeper Connections
4:00 PM - 5:00 PM MT
Speaker(s): Mirko Widenhorn, Senior Director of Engagement Strategy, Anthology, Rachelle Trujillo, Assistant Vice President, Marketing Communications, Colorado School of Mines Foundation
Competencies: Relationship BuildingIndustry or Sector Expertise
Experience Level: All Levels
Elective Session
Communication expectations continue to shift among our graduates – meeting those expectations can lead to higher engagement. In this session, we'll share results of our national survey of over 2,000 alumni on areas of interest, expectations, and opportunities to build engagement and support. We'll then share examples of how Colorado School of Mines connects with alumni through segmented, targeted communications to further deepen their relationship with the institution. Participants will leave this session with concrete ideas to inform communication strategies and next steps to broaden and deepen overall alumni engagement.