As fundraisers, we need to know how to harness the power of authentic storytelling to demonstrate the impact philanthropy has on students and the communities in which we live. Learn how MSU Denver’s first comprehensive campaign served as a catalyst for innovations in donor communication. Using an unscripted, reality show format, MSU Denver is documenting the varied and unique journeys of students and alumni as they unfold over the years of the campaign. In conversation with CCS Fundraising, MSU Denver and Anchor Shine Productions will discuss how the campaign spurred this work, unpack their creative process, and share lessons learned.