CSU Spur is a newly opened, first-of-its-kind education institution in Denver, Colorado, that combines the public-facing power of traditional cultural institutions and the research and innovation of higher education institutions. Through intentional engagement with community members, campus stakeholders, and PreK-12 educators statewide, CSU Spur developed partnerships and programming that bring all a higher education system has to offer to visitors. With a focus on connecting the public -- notably the next generation -- with careers of the future, the CSU Spur team focused on creating a brand and an experience never before seen in higher education.