How do you measure student belonging? How do you measure student engagement? How do you measure self-confidence? Can understanding those concepts help with retention? San Francisco State University (SFSU) wanted to find out so that they could know how they were serving its Latinx students. In partnership with KNow Research they conducted a bespoke research project where they explored student belonging, engagement, and self-confidence, examining aspects of campus life that either enhanced or challenged Latinx students' sense of belonging. It’s groundbreaking research of which the insights provided a clearer understanding on the Latinx students’ sense of belonging and its impact on retention efforts.