This session will discuss reframing diversity, equity, and inclusion (DEI) goals as fundamental to best practice advancement. The identification of monetary and non-monetary goals that contribute to the achievement of DEI goals as part of campaign priorities will be explored. This session will also confirm the importance of campaign steering committee selection, identification of diverse campaign volunteers, inclusive campaign marketing strategies, gift opportunities that support campus diversity priorities, and prospect research approaches to ensure engagement of diverse prospects and donors that result in increased interest, involvement and investment in institutional and campaign priorities.