The Art and Science of Forecasting Fundraising Totals
1:30 PM - 2:30 PM CT
Speaker(s): Jake Tolbert, Senior Data Systems Analyst, University of California, Berkeley, Tam Vuong, Director of Information Strategy & Analytics, University of California, Berkeley
Competencies: Business and Financial AcumenRelationship Building
Elective Session
When will we reach our campaign goal? What should we set as our fiscal year goal? What will our fundraising total be at year-end? If your crystal ball is broken, join us for a data-informed approach to these questions. UC Berkeley forecasts baseline and major gift totals, providing senior leaders a data-driven way to set fiscal year goals and estimate the close of our current campaign. Creating an effective forecasting process involves statistical modeling, plus collaboration across multiple departments, ensuring that we use the most current proposal data, plus integrate fundraiser input about the the largest gifts' timing and likelihood.