Realigning your data and integration tools after years of inconsistent management can seem overwhelming at best and impossible at worst. To meet the demands of today’s tools, expectations, and analytics, it’s a worthwhile investment to strategically improve your data quality and accessibility. Whether you’re preparing for a CRM conversion or just trying to get a better handle on managing your data, this session will take you through UC Berkeley’s initiative to create business and technical solutions to increase transparency, governance, and data intake while decreasing customizations and confusion for stakeholders.