Our organizations have more information on our constituents than we know what to do with. We can track who opens an email, who attended a recent event, and who made a donation via our direct mail appeal.

However, with all of this data, we often have different versions of the truth, resulting in competing visions of a constituent's "Why".

In this session, we'll define what Master Data Management is (and is not) and walk through how the University of Chicago used it to empower better decision-making and more accurate reporting by enabling a 360 degree view of our constituents.