How to be Awesome: Breaking Down Silos Between Communications and Prospect Research
1:30 PM - 2:30 PM CT
Speaker(s): Kathleen Pagkos, Senior Director of Prospect Management and Research, University at Buffalo, Joseph Didomizio, Senior Director of Communications and Content Strategy, University at Buffalo
Competencies: Relationship BuildingStrategic Thinking
Elective Session
Just like life, happiness, and success, data is better when shared. Sharing data helped our prospect research and communications teams knock down silos to develop a deeper collaboration. A new tech platform, providing both teams with more access to constituent data opened opportunities for our teams to work together on cause-based fundraising, alumni outreach, and other targeted initiatives. Find out how we enhanced our team's processes to utilize the data and work smarter together to achieve our goals with collaboration and candy.