The more a constituent engages with your philanthropic brand, the more likely they are to donate— right? Learn how the Kansas State University Foundation tested this theory through an engagement score model. At Kansas State University, there are many areas for philanthropic investment across campus and a myriad of mass communications showcasing the need for support. To capture this effect on donors, the KSUF created a method for tracking donor engagement across all areas of communication and then used this model to identify key target markets along a donor continuum. In this session, understand how to build and use modeling to determine if your mass marketing efforts are effective and to find your prime target market.