What exactly is engagement and how can it be measured? CASE and the Alumni Engagement Metrics Task Force has provided a framework for colleges and universities to begin answering these questions. However, every institution must embark on their own engagement scoring journey and will face unique choices, challenges and opportunities. In this session, you will hear how Carnegie Mellon University developed and deployed their first iteration of engagement ratings, what obstacles they confronted, how they are using the new ratings, and what the next phases of their project may entail. You will also learn how standardizing data and data entry, and determining what is of the most value, can shape your organization’s future.