TestDrive Session (Anthology): The Ins and Outs of Engagement Analytics and Using Data to Drive Change
This session will focus on the power of using engagement analytics to understand and increase alumni engagement. Engagement scoring allows a focus on areas where potential is greatest; by thoughtfully presenting the data to stakeholders, teams will be more open to adjusting strategies, and tracking the impact of changes. We’ll cover steps for getting started in creating engagement scoring models, ranging from simple to complex. We'll also discuss what data to include in a scoring model, how to develop buy-in for a project, and, most importantly, how to use the results to inform strategy and tactics. Hear how your peers are using engagement analytics to 1) broaden the data conversation across advancement, 2) identify new opportunities for engagement, and 3) set goals. Learn about some of the pitfalls to avoid with engagement data collection and how engagement analytics can help create a culture of data-based decision-making across your organization.