Lead Generation and Pipeline Optimization
10:15 AM - 11:15 AM ET
Speaker(s): Amy Begg, Sr. Director of Research and Prospect Management, Harvard Business School, LaTonya Foster, Senior Director, Strategy and Administration, Ohio State University
Elective Session
Prospect pipeline practices are continuously evolving. Many institutions are taking a more comprehensive and customized approach to building their pipelines, including partnering with lower-giving programs as lead generators, leveraging analytics to optimize pipeline health and performance, and regularly meeting with Prospect Development teams to stay abreast of identification and portfolio management practices that are value add to fundraising strategies.
In this session, you will learn more about:
-The evolution of prospect management practices;
-The nuts and bolts of building a strong prospect pipeline;
-Key performance indicators for managing the prospect pipeline;
-Samples of tools and resources that help build the prospect pipeline.