Defining the right KPIs is an evolving process. The tools and visuals used to report on them can also evolve over time. At McGill, we’ve been reporting on prospect pipeline indicators for over 15 years. During that time, we’ve moved from collating printouts in a 3-inch binder to a one-click dashboard. Discover how we refined the process over time, what considerations were taken at each step of the evolution and how we adapted to changing needs and to our growing expertise.