Wealth capacity is an essential financial indicator that many gift officers use to assess a potential donor's ability to contribute. However, like many aspects of fundraising today, it's essential to find the right balance between "art and science" to engage potential donors in a way that encourages generosity while respecting their capacity to give.

Join this session for an interactive discussion and presentation on the different data-driven approaches to evaluating the effectiveness of gift officers' asks in relation to a prospect's capacity.