Since 2018, the Universidad del Norte's Alumni Office has measured alumni engagement through the Connection Indicator, tracking thirteen variables across categories like involvement, volunteering, and donations, based on CASE insights. In 2023, data analytics and multivariate analysis were introduced, identifying behavior patterns and helping better understand the 40% of alumni (60% in 2024) who engage most with institutional services. This has led to the creation of six alumni clusters, enabling more targeted communication and relationship strategies across key areas like career placement, tracking, and engagement management.