Pipeline development is a major challenge facing our profession. Donor bases are declining, retention rates are sliding, younger alumni are less inclined to engage with their alma maters, and the principal gifts concentration is only increasing. The University of Nebraska Foundation has developed multiple data-driven, innovative strategies to “double down” on its pipeline development work. Combined, these programs have already resulted in 14,000 prospects contacted, 3,000 personal meetings, 300 qualified major gift prospects, $10 million in new gifts, and 82% retention of leadership annual donors. Explore the strategic intent, data, and processes leveraged to build a new, innovative approach to comprehensive pipeline development.