See how a collaborative Smithsonian team flipped the script on its own annual report. Over the past four years, the advancement communications team undertook audience surveys and sought leadership feedback to rethink the use and purpose of an annual report with a 175-year legacy. By onboarding an external graphic design partner Polygraph, the team reshaped the entire report — with a refreshed concept sleuthing out thematic stories of people, more than bloodless statistics, coupled with custom photography. In this session, learn how you can tell your institution's story in a different way-- be more relatable and human-centered to inspire audiences.