Podcasts and Magazines: Power Duo
3:15 PM - 4:15 PM CT
Speaker(s): Robert Li, Owner, University FM, Amy Marcott, Managing Editor, Berkeley Haas Magazine, University of California, Berkeley Haas School of Business
Elective Session
Magazines and podcasts are often thought of as siloed communication tools when in reality, they could and should complement each other. The goal of this session is to share and inspire creative ways to combine print and audio to tell engaging stories across platforms. We'll be covering strategies and success stories in the media industry that can be applied to institutions, whether you already have a podcast or are starting your first one.