Redesign Workshop: 10 Steps to Take Before a Redesign
8:30 AM - 11:30 AM CT
Speaker(s): Maureen Harmon, Managing Partner, Dog Ear Creative, Bernadine Douglas, Vice President for Institutional Advancement, Barry University
Preconference
Jumping into a redesign is exciting—especially when your magazine is long overdue. But slow down, champ. There's lots to get done before you ever hire a redesign firm or tell your in-house designer to have at it. From the development of editorial strategy and tone to forging new relationships with offices (read: your sources) across campus, Mo Harmon and Bernadine Douglas share the 10 things they wish every editor would do before the word "redesign" ever escapes their lips.