“Do more with less.” This is the mantra of marcomm teams who make things happen on a shoestring budget. Texas Tech University Health Sciences Center El Paso was saddled with a clunky, outdated news site. Our team was tasked with transforming it into a modern digital marketing system – with a limited budget. Without increasing staff, and by investing only $560 annually, we brought our news site “back to the future.” We are now connecting with thousands of subscribers and visitors across the globe, putting them on a path to become lifelong university supporters – and potential donors.