In this presentation, we'll explore the world of video storytelling and its unique advantages for higher education magazine and print editors. We'll dive into the strengths of video in conveying emotion through visuals and audio, showcase various video formats and styles, and discuss strategies for repurposing existing print content into compelling video and audio experiences. Additionally, we'll cover the concept of building a content engine by repurposing long-form video content into short-form pieces and provide insights on working effectively with videographers to create engaging and impactful video content.