Affinity-based reunion programs can be tricky to develop and establishing campus buy-in can be another challenging layer. This session will explore strategies that the University of Maryland College Park used to develop the inaugural Black Alumni Weekend - a weekend with more than 20 events, hosted by 21 campus units, that brought in over 700 attendees. During this session we will also discuss methods for establishing cross-campus buy-in, creating positive alumni affinity to the university and engaging donor prospects.