Sunsetting Traditions and the Process of Change
9:30 AM - 10:30 AM ET
Speaker(s): Bobby Dunlap, Senior Associate Director, Alumni Engagement, Northwestern University, Patton Vo, Director of Campus Development, Penn State Brandywine
Plenary
Traditions provide a strong sense of familiarity and community within alumni bases, but what happens when they’re not received as well as they once were? This session will explore when it’s time to sunset a tradition, and how to consider change processes needed to help internal and external stakeholders jump on board for new opportunities.