In any philanthropic fundraising campaign approximately 75%-85% of your goal will be made up of leadership gifts. At the University of South Carolina, we have refined the leadership gift moves process and created a new position focused entirely on engagement with the top tier of donors capable of making a campaign leadership gift; tracking of their moves; effectively utilizing the President, Vice President of Development, Cabinet Members, and Deans to move these donors through the pipeline; and add new high wealth capacity donors to the mix. With this model, we have found an increase in ROI not only through fundraising numbers, but also in collaboration between units and central offices, and well-cultivated donors enthusiastic about the future of our university.