Amplifying your major gift strategy to get the whole gift, not just a gift.
11:00 AM - 12:00 PM ET
Speaker(s): Jessica Hermann-Wilmarth, Assistant Vice President, Western Michigan University Foundation
Competencies: Strategic ThinkingRelationship Building
Elective Session
Crafting a gift strategy that begins before a gift officer’s first outreach and continuously improves and evolves throughout the donor cycle amplifies asks and results. Moreover, a gift strategy that infuses gifts of assets and gift planning builds intentionality and helps donors understand how they may be able to commit more and feel joyful about doing so.
This session will provide practical steps for building a strategy throughout the donor cycle including tactical pre-work and the using donor types, cues, and clues. Learn how to craft your donor centered strategy using frameworks based in donor motivations.