At Oregon State University, a joint effort between the Office of the Provost and the OSU Foundation inspired donors to establish 17 new endowed faculty position funds in less than six months. The secret? The Provost’s Faculty Match Program. This session will demonstrate what we have learned at OSU (through three PFM initiatives, which have inspired 56 new endowments), and what we're doing differently for the fourth iteration of the match which launched in November 2023, all while providing a roadmap that participants can use at their own institutions for both fundraising and marketing and communications strategies.