Rediscover Discovery: How to Get in the Door with New Donors
9:30 AM - 10:30 AM ET
Speaker(s): Jenna Goodman, CEO & CoFounder, Generous Change, Norah Quinn McCormick, Assistant Director of Development, University of Maryland, College Park
Competencies: Strategic ThinkingRelationship Building
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
Elective Session
The #1 way to ensure your institution's success & your future success as a fundraiser is ambitious, consistent discovery now. But discovery is one of the hardest parts of fundraising! When you're getting in the door with amazing new potential donors, discovery can feel like an adventure. When you're slogging through names in your database and getting zero responses, discovery can feel overwhelming and oppressive. Join this session for tactical discovery tips from sending better emails to cold calling to turning the conversation to money in that first visit.