Whether you are regionally deployed or have a geographically diverse prospect portfolio, how does the region in which your prospect lives and works influence your approach? Is your prospect’s regional identity something you should consider? How does regional context change how you might work in the field? How can you leverage that context for more successful engagement? And how is your own regional identity a boon or a burden when approaching prospects in the field?

What are the top three industries in the regions to which you travel? What are the regional challenges and/or opportunities to which you can position your institution to respond with meaning and relevance? What are the regional nonprofits with which you might be competing for your prospects’ interest and regard? Do you know your regions inside and out? In this session we will examine all of the above and more.