Welcome to share your ideas and experiences of creating, shaping and measuring the impact of high-quality master data and CRM!

At Aalto University in Finland, we have gradually implemented a “one CRM” policy which integrates not only alumni and donors, but also partner companies, externally funded research projects, startups emerging from our innovation ecosystem, and customers of our campus services into a single CRM system.

What is the impact of all this on processes, analytics, decision-making, communications, and mindset? In this session, we will share hands-on how this has unfolded, and we invite you to bring your insights and questions to the discussion.

CRM for impact- A point of a journey is not to arrive.

Pre- assignment questions- please consider these questions before attending this session:

Which data is the most relevant for measuring
a) Your personal impact at work?
b) Your team’s impact on the university?
c) The societal impact of a university?
d) The global impact of a university?”