Stories are like a magic lamp.

They have the power to make our wishes come true.

A strong narrative can inspire our alumni to do anything: engage, attend, volunteer, mentor, donate.

We need compelling stories. But where do we start?

Why not start with the basics?

Every memorable story is structured around one of the 7 basic plots of storytelling:
• overcoming the monster
• rags to riches
• voyage and return
• the quest
• comedy
• tragedy
• redemption

By understanding and embracing these 7 plots, we can craft stories that will excite, engage, and educate our alumni.