In 2023, BI Norwegian Business School celebrates its 80th anniversary since its founding in 1943. Throughout 2023, BI’s ambition is to celebrate the school’s proud heritage and provide an abiding legacy for decades to come. The campaign BI80 will deliver significant societal impact, through engaging events, increased scholarship provision, and strengthened partnerships with alumni and the business community. This is a case study of the BI80 campaign. BI is a leading European business school at the forefront of global research, with excellent faculty in finance, economics, accounting, logistics, law, leadership, data science, marketing, communication and strategy. With more than 245 000 alumni, BI is among the most important forces shaping business and society in Norway.