2. Institutional Alumni Relations Strategy: Laying the Foundations for Synergy Through Unity
In March 2020 the AU Business Committee approved the initiation of a process towards a comprehensive strategy to unify and augment the diverse and fragmented alumni relations efforts of the university’s five faculties.
Five months later the Committee approved the proposal of the cross-faculty working group. Prior to 2020, AU Alumni had become very limited in content – consisting essentially of part-time administration of membership and database. In early 2023 AU Alumni has been revitalized. Ambitions are high, common content is being created, cross-faculty cooperation is taking shape and systems support is strengthening and opening opportunities for further development.
In this interactive session with emphasis on time for Q&A, we will give you a hands-on presentation of the ends and means – and challenges – of the different stages of our journey – from “no common denominator” to “co-creating a common strategy” to “implementation and the centralized/decentralized balancing act”.