We will explore together the opportunities, challenges and wonderful impact that come with fundraising campaigns. Nik will present key ingredients for successful campaigns, based on his work with colleagues around the world; and Pia will share lessons from the University of Helsinki’s recent campaign - and ongoing fundraising activities. More than 5,700 donors joined the University’s fundraising campaign to fuel research in groundbreaking fields, supporting talented academics and students. Following over €100m in donations, the University has raised more than €11 million during the government matched-funding period 2020–2022.