As a brand, the ALUMNI association holds a specific position in the minds and hearts of its members, and how consciously we position the brand determines the involvement and loyalty of the target audience. During this session, we will explore how value-based positioning helps to create successful communication strategies for building brand image.

With examples from around the world, we will investigate the principles, practices and approaches that most effectively inspire support from our alumni and wider audiences. Travelling from Australia to South Africa, via Germany and the UK (then safely back to the Nordic countries), together we will explore how institutions are inspiring engagement from their communities to advance great their ambitions. This session will look at strategic approaches but also outline many practical approaches that are proven to work – including how to present your institution as a cause, fundraising and volunteering programmes that inspire engagement, segmenting and targeting your audiences, and harnessing data to fuel supporter journeys. With plenty of time, for attendees to share their own experiences and insights, we’ll leave with new ideas, practical applications and inspiration.

Before the pandemic hit in 2020, the NHH mentoring programme was based on physical seminars on campus. While external consultants advised against digital solutions during lockdowns, we felt sorry for the students being stuck at home and decided to test out digital mentoring - with encouraging results. Today we offer hybrid mentoring solutions.

Better reach, less travel, cost efficiency….. the list of pros can be made long, and it may seem like the obvious choice to always include a virtual element in every event, but is that always wise? Join this discussion on Hybrid Events to see how we can make the most out of these new possibilities without defeating the purpose of IRL meetings!

There are a lot of alumni living abroad willing to keep in touch with their alma mater and to put their international experience to good use. Let’s discuss and learn from each other on concrete examples of how we can reach, benefit and support international alumni and what kind of volunteering opportunities and engagement there is between universities, students and alumni internationally.

How can we involve alumni in developing (new) continuing education offers? What are the best ways to go about marketing lifelong learning offers to alumni? What about those people whose first experiences with our universities are our continuing and executive education courses and programmes - do we treat them as regular alumni afterwards?

One of the main goals of the ALUMNI Association is to build meaningful relationships with ALUMNI. How do you develop and nurture your Advisory Board for this goal's successful engagement and advancement? What are the key qualities and skills to look for in board members? How to organize the work of the Advisory Board to operate more purposefully? We will look for answers to these and other related questions during the discussion. Join the discussion!

Join Pamela Agar, CASE Co-Executive Director in Europe, for a discussion of how CASE can support your institutional aims and personal professional development. Learn from Christina and fellow delegates about the following topics: • Data and Research How to use extensive research and networking resources to evaluate your institution’s standing and build better strategies. • Global Network Connect with colleagues across the globe. • Professional Development Explore live and digital training and receive direct mentorship to develop the skills and processes that drive success in your institution and beyond.

How can we support our alumni in the uncertain future of work? As career tracks are disappearing and demand increasing, we need to rethink our approach to career development, continuous learning and well-being. Towards this end, Aalto University has launched an initiative to create new resources and tools for students and alumni to design sustainable careers. Join this session to hear more about Aalto Career Design Lab and discuss how we can help alumni in their career design by engaging them in helping each other and the students.