London Business School has been running annual Giving Days since 2016 – but this academic year, it’s missing from their calendar. Why?
In this session, you’ll learn more about what to do once you’ve started including giving days in your appeals calendar, how to keep them fresh over time, and when to stop doing them. Anna Diehm, Head of Annual Giving at LBS, will be able to share how their long-standing giving day has impacted donor behaviour, how it has helped them with internal stakeholders, and what giving days are not able to deliver for them.