When it comes to direct marketing charities are top of their game – many have decades of experience running direct mail, email, telephone, social media, DRTV, street fundraising and email campaigns. Many regular giving fundraising professionals in Higher Education have come from the charity sector. So what insights can University professionals take from their charity colleagues? In this session we’ll be learning from two professionals with charity backgrounds, who will share their experiences including lessons learned from running a successful social media campaign and how to create an email campaign that smashes response rates, and more.