It can often feel that regular giving and legacies are low on the list of priorities for your institution, even though we all know the long-term benefits and income that can be raised through these programmes. The CASE-More UK Philanthropy Report released in August 2023 identified regular giving and legacies as key areas for growth and investment. Activities led by data insights and research are key to successful relationship building with our donors which in turn leads to income and increased awareness of these important areas of fundraising. This session will share insights and learnings from Imperial and LSE to help you think about how you can delve deeper into your own data with some tips on gathering some of these insights without the support of external help.